Why Bollards Protect Your Store and Your Customers

Bollards Protect

In 2017, Richard Rojas sped down a sidewalk in Times Square.  Before he was done, he had killed one person and injured 20 others.  He was stopped ultimately because he crashed into a set of steel posts called bollards.  His is the story of a troubled man who set out to do violence while under the influence of PCP.

You may have thought of similar situations in the news where terrorists were stopped by these devices.  But you may also have thought that such instances are rare and hard to plan against.  Then consider this life-saving example. In Auburn, Washington, a man was about to enter a donut shop, behind him a woman had just stepped onto the storefront sidewalk.  A camera inside the shop captured the split-second moment when, in the distance, a drunk driver veered out of control and barreled through the parking lot at high speed.  The man and woman look up with almost no time to react before the pickup truck crashed into the storefront.  But remarkably neither person was hurt because the truck was stopped short of the store by a set of sturdy bollards.

While the first example may seem remote to you, the second is a situation that occurs more often than you’d like.  And it doesn’t have to be someone under the influence.  A simple slip of the foot for someone pulling into a parking space can lead to death, injury, and thousands of dollars’ worth of damaged property.  However, bollards have, time and time again, saved lives and prevented destruction in such situations.

Consider Using Bollards for Your Retail Space

The term bollard comes from the Old English word “bole,” which means the trunk of a tree.  Their first use was when cannons were buried upright in the ground and used for mooring ships near wharfs.  They were popularized as a barrier in the 18th century when wood posts were installed to protect pedestrians from being trampled by horse-drawn carriages.

Today bollards are increasingly used to protect storefronts, to increase pedestrian safety, to decrease vehicular threats, and to create safer traffic flow.  If you own a business that fronts a road or parking area, you may want to consider these simple but effective devices as an added layer of safety for your customers and your store.

 The Right Bollard

The type of bollard you will need depends on a number of factors.  Government buildings, businesses coping with sensitive information such as defense contractors, or venues that routinely draw large crowds may need to opt for crash-rated bollards that are tested and rated based on their ability to stop certain sized vehicles at specific maximum speeds.  However, these systems can cost hundreds of thousands of dollars to install and thus may be cost prohibitive for most retail businesses.

A budget friendly alternative is to choose unrated bollards.  These barriers, which in their simplest form are steel pipes filled with concrete, can be effective as safety dividers and as security deterrents against thieves who use vehicles as a means of entry.  Furthermore, such bollards can be covered in decorative sleeves to fit the aesthetic of your business.  Or you can go with an even more decorative form of the bollard, such as a heavy concrete planter filled with the flowers of your choice.

Planning for Installation

Once you’ve chosen the right bollard for your business, you will need to consider the variables that will affect placement and installation.  First, what areas of your business most need this type of protection?  Entry ways, large windows, loading docks, and pedestrian areas adjacent to traffic are common sites in need of protection.

Factors that affect the necessity of bollard placement may also include:  speed of nearby traffic since high speed reduces reaction times for drivers and pedestrians and increases damage potential; road orientation because a long lead up to your business allows for vehicles to gain more speed; parking set up (nose-in and front-in parking spaces are more hazardous); and driver behavior that is likely to be a hazard, such as if you are located near drinking establishments, if the area is heavily trafficked, or if the area has distractions.

You will also need to consider placement of bollards as part of your plan.  Consider whether you are in an area where emergency vehicles would need access.  If so, you might use removable bollards to allow access.  Another concern is that you allow enough space between bollards to allow not just pedestrian traffic, but also passage of those with disabilities.  Check the Americans with Disabilities Act for more information on proper installation.  Finally, check your city’s codes and ordinances for restrictions on placement and permitting requirements (some cities, such as Chicago, require public way use permits).

Inexpensive and Effective

The next time you park in front of your retail building, pause for a moment and envision a busy day, pedestrians steaming past your building, customers standing inside admiring your best merchandise, and ask yourself what would happen if a child accidentally threw an idling car into drive or someone had a seizure and stepped on the gas pedal.  These accidents do happen, and the bollard may be another layer of insurance against property damage, injury and loss suits, and lost time due to shop repairs.

Tips on Selling Your Products on Amazon and Getting the Upper Hand in the Competition

With almost 197 million people worldwide turning to Amazon every month, it’s certainly one of the largest and most extensively visited e-commerce platforms.  And with Amazon becoming a leader in online sales, there are no signs of it slowing down. So, if you are planning to sell products on Amazon, it is certainly a  profitable and overwhelming decision as you directly get an opportunity to reach out to more than 310 active million active accounts. Also, with 9 out of 10 customers visiting Amazon to check the price and 95 million prime members, there isn’t any other better marketplace.

Selling Your Products on Amazon

Here, in this blog, we will have a brief discussion about how to sell your products and gain an upper hand in the competition.

Choose and Register on Amazon Seller Account

First and foremost, you need to register on the Amazon Seller Account and choose the account type. You will get a couple of options here-

Individual Account – Here you will have to pay per unit on selling an item.

Professional or Pro Seller Account- You have to pay a  fixed monthly subscription fee, no matter how many product units are sold.

However, you also have to face stiff competition from the other sellers as according to research, there are close to 2 million registered sellers on Amazon. However, you can still boost your sales if you follow the tips below and stay ahead of the game.

Start with an Eye-Catching Title

Titles are the first thing that everyone will notice, so, you need to optimize the same.  The title usually begins with the brand name, product name, and features. For instance, Apple iPhone X 32GB Black.

The shopper will come to know what the product is and you can even capitalize on the keywords.

Managing and Clustering Your Inventory

If you want to get a more balanced sell-through, it’s important to manage your inventory in an efficient way. Apart from that, you also have to cluster your stock to increase more visibility. Please note that products on the flywheel effect will have enhanced visibility and that less visible remains hidden.

In addition, you can even place your products on the Fulfilled by Amazon platform where you get the benefit of prime shipping that boosts your sales.

Do Some Keyword Research

Keyword research is one of the most important steps to get more customers on board. First, you have to find some high-value and relevant keywords and then incorporate them into all aspects of listing to make your products more visible.

Selling Your Products on Amazon1

You need to provide the right product option to your customers. Keep your keywords straightforward. Besides that, if you are using long sentences to describe your products,  it is considered a good move from Amazon’s algorithm.

Automating Product Prices

Repricing your inventory manually will land you in an area of difficulty. How? Your competitors will also start to re-price their products when you have begun with the task and this will seriously affect your sales.

The best option here is to automate your pricing system, which also helps you to work closely with digital marketing agencies. The manual pricing systems will only work out if you don’t have any competition in the market, which is a rare aspect.

Finding Your Key Differentiator

How would you tell people how your products are relatively different from others? Well, the best way is to find your key differentiator. What are the main customer pain points that you can address through your products? You can make use of ad copies, catchy images, and videos to attract more target audiences. Also, you need to pay attention to customer reviews and ratings and inform others about what buyers are saying about your products and what is the best and worst thing that people like and dislike about your product.

Let’s Conclude

Amazon Product Selling offers a plethora of advantages and exciting opportunities to boost sales and profit. You can also follow some more tips such as optimizing your funnel and running promotions along with above-stated steps. Remember, the world of e-commerce is fast and constantly changing and it’s important to match the transforming environment for staying afloat in the race.